The bills and regulatory scrutiny could also lead to antitrust hearings for Amazon, which have been time-consuming for CEOs of technology companies, Gupta said, pointing to the hearings Bill Gates weathered when the Justice Department sued Microsoft alleging monopoly practices 20 years ago. Amazon filed a petition last week asking Khan to recuse herself from antitrust cases that affect Amazon because of her previous work. The agency is investigating Amazon, and it is likely to review its proposed acquisition of MGM, the Hollywood TV and movie studio. The FTC's new chairwoman, Lina Khan, has also spent a significant part of her academic career studying and criticizing how Amazon's dominance has harmed new markets. Jassy has some experience working with government agencies as Amazon Web Services rose to become a prominent military and government contractor, but antitrust policy is likely to be new terrain. The bills, which were sparked in part by Amazon's business practices, would fundamentally rewrite U.S. Another would restrict companies like Amazon from competing with other sellers on its own marketplace, meaning Amazon would be barred from selling its own brand of phone chargers on Amazon or Apple would be prevented from selling its own apps in the App Store. One of the bills would strengthen antitrust agencies by collecting additional fees on some mergers. Last month, the House Judiciary Committee voted to advance a suite of six antitrust bills to curtail the power and size of big tech companies. To manage the complexity of the business and break these silos, you need a CEO that can hold it all together," Gupta said. "Amazon Studios and streaming helps it keep the Prime subscriptions, which helps drive its e-commerce business. "Amazon is a complex web of businesses that are very intricately linked together," said Sunil Gupta, a professor at Harvard Business School, where Jassy received his master's degree in business administration. That's all in addition to the company's booming online advertising business the streaming social and gaming network Twitch, which Amazon owns its Whole Foods grocery division Amazon Prime's video streaming and entertainment production arm, which now rivals Netflix and its growing interest in opening brick-and-mortar retail businesses - like its first Amazon Salon, which opened in London this year. Amazon is expected to account for about 40 percent of all U.S. Jassy will also have to navigate the unions and workers who are trying to organize Amazon's massive delivery and logistics workforce while its retail division continues to grow at a breakneck pace. Amazon spent nearly $19 million on lobbying last year, second only to Facebook among corporations, according to an analysis by Public Citizen, a watchdog group that tracks spending in politics. Jassy can expect serious regulatory hurdles from Congress and the Federal Trade Commission, or FTC, in the coming months, and Bezos has built a formidable team to support him. "Having a very good succession plan is absolutely relevant for the longevity of a company." "It's very important to have a company be larger than the charismatic or well-known celebrity CEO," said Barbara Kahn, a professor of marketing at the Wharton School of Business at the University of Pennsylvania. Business is booming - but so is scrutiny as the company faces a slew of regulatory obstacles and unionization efforts that would test the mettle of any CEO. Leading Amazon, with over 1.3 million employees worldwide and $386 billion in revenue last year, would ordinarily be a daunting challenge for anyone. It has also propelled Bezos to the top of the list of the world's richest men and made him one of just eight centibillionaires in the world, with a personal fortune of close to $200 billion. The business has ballooned into one of the most powerful companies in the world, alongside the oil giant Saudi Aramco and the tech monolith Apple, with a valuation of about $1.8 trillion.
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